Continued from the previous article
Indian stone is currently divided into two regions, the north and the south, and the southern region is dominated by Bangalore, Madurai, Hyderabad and surrounding cities. The stone is generally soft, and representative is Tan palm (British brown) (medium hard) and black sands. (soft); the northern region is centered on Rajasthan, including Jalor, Jodhpur, Udaipur, Rajastama, Jishanggar and Kota. There are many types of stone, including marble. , granite, sandstone and limestone. The hardness of the stone is also hard and soft, and the requirements of the diamond tool are also high. Here is an example of the northern part of India:
Marble, mainly in the cities of Ajimel and Rajastama, cuts 1.6-meter monolithic saws and gang saws. There are 1,600 single-saw machines and about 200 sets of saws in the Rajastama area. Ajimer’s sawing machine is about half of the Rajastama area. The sharpness of the entire market demand is very good, but Prices are generally low, so it is generally the head of India that dominates the market.
Granite, mainly distributed in the cities of Jalore and Jishanger, cuts a 2m single-saw saw and a 5.5-thick and 6.5-thick base combination saw. There are 2,000 2-meter single-piece saws and 250 sets of combination saws in the Jalore area. Jishanger has about 800 single-chip saws and about 400 sets of combination saws. The total amount of cutter heads in two regions: 2 m single-chip saw head: about 11,500 pay, combined saw head: about 390,000. The 2 meter cutter head is paid at an average of $65, and the market monthly capacity is: 11500*65=747500 USD. The combined saw head is calculated at an average price of $0.38 per capsule, and the market monthly capacity is: 400000*0.38 = $152,000. The total capacity of the optical cutter head is conservatively estimated to have a capacity of nearly $900,000. At present, the market is basically 3 points, China’s Wanlong accounts for about 1/3, and the local Vinayak Diamond Tools and other gadget manufacturers account for about 1/3. China’s Zhongzhi, Exin, Shuangyang, R&F, Lin Xing, etc. Account for the remaining 1/3.
Sandstone, mainly distributed in the cities of Jiaodaipur and Kota, Jiaodaipur is mainly cut by 1.35m and 1.6m single-piece saws. The amount of cutter head is about 2500 pays per month, and 1.35m accounts for 1/3, 1.6. Mizhan 2/3. Market price 1.35 meters head: 30 US dollars / pay, 1.6 meters about 45 US dollars / pay, market capacity: 25000 + 75000 = 100,000 US dollars. At present, the market mainly has Zhongzhi, Shuangyang, Essen and India’s local Vinayak equalization market.
Limestone, mainly distributed in Kota, is also a single-saw saw of 1.35 and 1.6 meters. The amount of cutter head is about 1200 pay per month. Because the end customer requires the cutting of the cutter head to be both sharp and long-lived, so the current market is still India’s local tool factory is doing it.
At present, for the diamond tool industry that is preparing to enter this market, it is better to cut into the granite saw blade and the monolithic saw head of granite and sandstone. %, first stabilize the heel, and then expand rapidly on the basis of quality assurance.
350 saw blade and 400 saw blade, the current capacity is relatively large 350 saw blade, customers are more dispersed, not suitable for direct sales, can only be a regional agent, but the payment method can require cash, the unit price can give the biggest discount. There are several big markets for the 350 saw blade, 1. Mumbai: the distribution center of major traders. 2. New Delhi: Distribution centers of major traders. 3, Bangalore: distribution centers of major traders. 4, Chennai: distribution centers of major traders. 5, Ahmedabad: secondary agent distribution center. 6, Jaipur: secondary agent distribution center.
If the previous main hit is a 350 saw blade and you want to set it up, then it is recommended to set the point in the following cities: New Delhi, Mumbai or Ahmedabad and Jaipur.
New Delhi and Mumbai are the two largest trading hubs, with easy access to traders across the country, and logistics are also very convenient, making it easy to ship products across the country. The only downside is that the price of the product will be very low.
Ahmedabad, the capital of Gujarat, is the home of Modi, and the industry is developing rapidly. The China Industrial City signed by China and the Indian government is also next to Ahmedabad. The status of Gujarat in India is equivalent to China’s Guangdong Province, and Kupang has signed a strategic partnership with Guangdong Province. However, Ahmedabad is still a little away from the stone market.
Jaipur, the capital of Rajasthan, India’s stone exhibition one year in Bangalore, one year in Jaipur. Jaipur is conveniently located 180 km from Jishanger, 350 km from Jalore, 300 km from Jiaodaipur, 200 km from Kota and 280 km from New Delhi, but not concentrated. It is suitable for secondary agents. It is also convenient to develop regional agents in various cities. The offices of several Chinese diamond tool companies are located in Jaipur. Various diamond tools and materials can be sold here, with a market capacity of nearly $500,000 per month. Contains diamond powder, metal powder, diamond cutter head, diamond saw blade, etc.
Diamond tool product market sales price:
5.5 Thick base Mutil-Saw Blade diamond segment: ￥3 or so
6.5 thick base Mutil-Saw Blade diamond segment: about ￥3.3 /pc
2m single-saw diamond segment: medium hard: ￥4.5-4.8/pc
2m single-saw diamond segment: soft: ￥4 or so
350 granite saw blade: ￥115 – 120/pc
350 marble saw blade: ￥115 – 120/pc
Prices vary by about 10% in different cities.
This is only an analysis of the business opportunities of stone tools, as well as ceramic tools, concrete tools, asphalt tools, etc., the capacity of these markets is also very large. Although the amount of stone tools is still not available, the potential for growth is very large.
Since the market capacity is large, his challenges are also very serious.
Challenge 1: Wanlong and Zhongzhi are two established companies. They are deeply rooted in India, the quality is relatively stable, and the prices are relatively close to the people, so there is always a good market share.
Challenge 2: The Indian government adjusted monetary policy and tax law reforms, making the Indian transaction transparent and open, so that after the formal payment of taxes, it lost its original price advantage.
Challenge 3: The Indian government’s protection of local enterprises and the promotion of “Made in India”, coupled with India’s demographic dividends and tax incentives, have caused local factories to sprung up, hit a price war, and quickly seized a large market.
Challenge 4: There are frictions in the Sino-Indian border issue, which makes the Indian government often engage in anti-dumping, and the people will respond to boycott Chinese goods.
Challenge 5: When China goes to an Indian salesman, it usually has various discomforts due to diet and climate. It is difficult for general salesmen to look forward to being in India.
Challenge 6: Arrears, whether it is direct sales or acting, if you want to be big, you will have arrears, and this arrears, there are always some bad debts, which is unavoidable, but only more or less The problem.
Faced with so many challenges, only the first point behind, step by step. In the course of operation, as far as possible to avoid risks, not only to win business, but also to win word of mouth, of course, also to win the benefits, but also to ensure the safety of life and property.
In general, the Indian market is great! As long as we can maintain quality and service, prevent and avoid risks, we will soon be able to establish a banner in India!